DELIVER THE RAINBOW
We asked people to order Skittles on GoPuff for a chance to have our Super Bowl commercial delivered to their door.
Thousands and thousands of people did leading to a 61% sales increase in 48 hours and an overall sales increase of 83%.
And Skittles finally took its rightful place at the snack table amongst the buffalo wings and pizza.
Director: Jim Hosking
Role: Group Creative Director + Brian Culp
Creatives: , Jeff Hodgson, Eli Ferrer, Rosswell Saunders
9 x One Show Winner (1 gold, 4 bronze, 5 merit), 1 x D&AD Wood Pencil, 3x Cannes Shortlist, 3 x Clios (Silver, Bronze, Shortlist)
Full Teaser
Live Delivery Super Bowl Sunday